“How good your Internet service is should be based on how important it is to you and how much you will pay for the service you want,” he said. “We say, if you want 1000 Mbps then that is what we should sell you.
“It’s a bit like buying a car – no-one needs a Ferrari, but there are plenty of people who are happy to pay for one.
“Communications technology is there to save time and the faster it is, the more time you save and that’s time you can never get back.”
His faith has been well rewarded. So far Gigaclear has installed fibre outside more than 15,000 properties in rural parts of Oxfordshire, Berkshire, Northamptonshire, Essex and Gloucestershire, with 10,000 more already in construction.
Further growth plans received a boost in January, when the business secured an £18 million loan from the European Investment Bank, the largest of its kind awarded to a UK company, enabling expansion to at least 40,000 additional properties during 2016.
Matthew Hare launched Gigaclear in 2010, investing the proceeds of the sale of his former business Community Internet Group (CIG), into the new venture.
His technology career had been built on firm foundations, as an economics graduate he joined Racal-Millicom (later to become Vodafone), when it was at the forefront of developing mobile phone technology and network services, launching the UK’s first mobile service in 1985.