“But, you will never see a rainbow unless you are prepared to experience the rainstorm. Simplicity was his business model: “Buy beds for a good price and sell them for a better one.”
Between that profitable transaction lay customer service satisfaction.
“Treat staff like family, and customers like kings,” Allied to a ‘Don’t doubt yourself, just do it’ attitude, and geographical growth based on the next town along the roadmap, Dreams powered to year-on-year profit and 200 stores nationwide when Clare sold pre-recession in 2008.
Since then he has also helped establish the Clare Business School, bringing live business experience to Bucks New University students.
Throughout her career, Murphy has been ambitious and outspoken.
“Having a personality worked for us at River, but you can’t not be who you are.”
From the outset, River championed a creative, different approach to contract publishing.
Riding the breaking wave of Internet and mobile communication, River Group became an omni-channel content provider, assisting client marketing requirements ranging from print to digital campaigns, websites and videos to customer relationship strategies.
Fully understanding what the brand marketing strategy involves, what the touch points are for customer and client, what success looks like for the relevant account directors, have all been key to River’s 22 successful years. Equally, employing the right people, with creative, marketing or strategic skills, for accounts.